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East Texas Baptist University — ROI, Cost & Payback

Private nonprofit · Marshall, TX · 1,352 students

The verdict

East Texas Baptist University charges a net price of $23,911/yr after aid — a 4-year total of $95,644. Graduates earn a median $52,788 ten years after entry, $4,428/yr above the $48,360 high-school baseline, clearing the total in 21.6 years — a 20-year net return of $-7,084, a weak return — the cost is hard to justify on earnings alone. (Scorecard, 2026 · our math.)

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East Texas Baptist University's 21.6-year payback ranks #1,078 of 1,280 US colleges we track — better ROI than 16% of them, and #57 of 213 in Texas.

Better ROI than 16% of US colleges#1,078 of 1,280
Weakest ROIStrongest ROI
$23,911
Net price / yr
Scorecard, 2026
$52,788
Median earnings, 10 yrs
Scorecard, 2026
21.6 yrs
Payback
Our math, 2026
58%
Admission rate
Scorecard, 2026
East Texas Baptist University: cost, earnings and payback
MeasureValueSource
Net price (after aid)$23,911/yrScorecard, 2026
Total net cost (4 yrs)$95,644our math
Median earnings, 10 yrs after entry$52,788Scorecard, 2026
Earnings premium over HS baseline$4,428/yrour math
Median debt (completers)$23,250Scorecard, 2026
Payback21.6 yrsour math
20-year net return$-7,084our math

College Scorecard (2026 release), institution-level · payback and returns are our math.

How we compute this. Payback = total net cost ÷ annual earnings premium, where the premium is median earnings 10 years after entry minus the $48,360 baseline (BLS 2024 median for a high-school-diploma worker 25+). Total net cost = net price × 4 years. We do not discount future dollars. The institution-wide earnings figure blends every major — a specific program's payback can be far better or worse. Full method on the methodology page.

East Texas Baptist University: frequently asked questions

Is East Texas Baptist University worth the cost?
On the numbers, yes. East Texas Baptist University charges $23,911/yr after aid ($95,644 over 4 years), and graduates earn a median $52,788 ten years out — $4,428/yr above the $48,360 high-school baseline. That clears the cost in 21.6 years and returns $-7,084 net over 20 years, a weak return — the cost is hard to justify on earnings alone.
How long does a East Texas Baptist University degree take to pay off?
About 21.6 years. We divide the $95,644 four-year net cost by the $4,428/yr earnings premium over the high-school baseline. It is a floor, not a ceiling — mid-career raises pay it back faster.
How much does East Texas Baptist University cost after financial aid?
The median net price is $23,911/yr — about $95,644 over 4 years. That is what the typical aided student actually pays after grants and scholarships, not the published sticker price.
How does East Texas Baptist University compare to other Texas colleges?
It ranks #57 of 213 Texas colleges we track by payback. Its $52,788 median earnings beat the national median of $43,552, and its $23,911 net price is above the national median of $16,906.