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Western Kentucky University vs ATA College: which has better ROI?

Public, Bowling Green KY · vs · Private for-profit, Louisville KY

The verdict

Neither clears its cost on institution-wide earnings, but Western Kentucky University comes closer — median earnings $43,889 against a $43,960 total, vs $34,577 at ATA College. (Scorecard, 2026 · our math.)

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Head to head
MeasureWestern Kentucky UniversityATA College
Net price / yr$10,990$28,611
Total net cost$43,960$57,222
Median earnings, 10 yrs$43,889$34,577
Median debt$22,095$21,030
Payback
20-year net return-$133,380-$332,882

College Scorecard (2026), institution-level · payback and returns are our math. Figures blend all majors.

Which is cheaper, Western Kentucky University or ATA College?

Western Kentucky University, at $10,990 a year after aid versus $28,611 — a gap of $17,621 a year, or $13,262 across the full degree. These are net prices after grants and scholarships, not sticker prices, so they reflect what an aided student pays.

Do Western Kentucky University or ATA College graduates earn more?

Western Kentucky University graduates report a median $43,889 ten years after entry, $9,312 more than the $34,577 at ATA College. Both are institution-wide medians from federal tax records, so a high-paying major at the lower school can beat the average at the higher one.

Which leaves students with less debt, Western Kentucky University or ATA College?

ATA College: its completers carry a median $21,030 in federal loans versus $22,095 at Western Kentucky University, a difference of $1,065. The figure counts students who finished; it excludes private loans and anyone who left before graduating.

Which graduates more of its students?

56% of students finish at Western Kentucky University, against 46% at ATA College. Completion matters to the ROI arithmetic because a degree that is never finished still carries its cost and its debt, but earns none of the graduate premium above the $48,360 high-school baseline.

Western Kentucky University vs ATA College: frequently asked questions

Is Western Kentucky University or ATA College a better value?
Western Kentucky University comes closer, but neither clears its cost on institution-wide earnings — the field you study decides it here more than the school.
Which is cheaper, Western Kentucky University or ATA College?
Western Kentucky University: $10,990/yr net price after aid versus $28,611/yr at ATA College — a difference of $17,621 a year, or about $13,262 over four years.
Do Western Kentucky University or ATA College graduates earn more?
Western Kentucky University graduates earn a median $43,889 ten years after entry, versus $34,577 at ATA College — a $9,312 gap. This blends every major, so a specific field can flip it.