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University of Wisconsin-Madison — ROI, Cost & Payback

Public · Madison, WI · 36,902 students

The verdict

University of Wisconsin-Madison charges a net price of $17,354/yr after aid — a 4-year total of $69,416. Graduates earn a median $73,792 ten years after entry, $25,432/yr above the $48,360 high-school baseline, clearing the total in 2.7 years — a 20-year net return of $439,224, a strong payback — the degree clears its cost fast. (Scorecard, 2026 · our math.)

$17,354
Net price / yr
Scorecard, 2026
$73,792
Median earnings, 10 yrs
Scorecard, 2026
2.7 yrs
Payback
Our math, 2026
45%
Admission rate
Scorecard, 2026
University of Wisconsin-Madison: cost, earnings and payback
MeasureValueSource
Net price (after aid)$17,354/yrScorecard, 2026
Total net cost (4 yrs)$69,416our math
Median earnings, 10 yrs after entry$73,792Scorecard, 2026
Earnings premium over HS baseline$25,432/yrour math
Median debt (completers)$20,484Scorecard, 2026
Payback2.7 yrsour math
20-year net return$439,224our math

College Scorecard (2026 release), institution-level · payback and returns are our math.

How we compute this. Payback = total net cost ÷ annual earnings premium, where the premium is median earnings 10 years after entry minus the $48,360 baseline (BLS 2024 median for a high-school-diploma worker 25+). Total net cost = net price × 4 years. We do not discount future dollars. The institution-wide earnings figure blends every major — a specific program's payback can be far better or worse. Full method on the methodology page.