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University of Wisconsin-Madison vs University of Wisconsin-La Crosse: which has better ROI?

Public, Madison WI · vs · Public, La Crosse WI

The verdict

University of Wisconsin-Madison has the better ROI: it clears its 4-year net cost of $69,416 in 2.7 years versus 5.4 years at University of Wisconsin-La Crosse, on median earnings of $73,792 vs $60,378 ten years out. (Scorecard, 2026 · our math.)

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Head to head
MeasureUniversity of Wisconsin-MadisonUniversity of Wisconsin-La Crosse
Net price / yr$17,354$16,210
Total net cost$69,416$64,840
Median earnings, 10 yrs$73,792$60,378
Median debt$20,484$22,500
Payback2.7 yrs5.4 yrs
20-year net return$439,224$175,520

College Scorecard (2026), institution-level · payback and returns are our math. Figures blend all majors.

Which is cheaper, University of Wisconsin-Madison or University of Wisconsin-La Crosse?

University of Wisconsin-La Crosse, at $16,210 a year after aid versus $17,354 — a gap of $1,144 a year, or $4,576 across the full degree. These are net prices after grants and scholarships, not sticker prices, so they reflect what an aided student pays.

Do University of Wisconsin-Madison or University of Wisconsin-La Crosse graduates earn more?

University of Wisconsin-Madison graduates report a median $73,792 ten years after entry, $13,414 more than the $60,378 at University of Wisconsin-La Crosse. Both are institution-wide medians from federal tax records, so a high-paying major at the lower school can beat the average at the higher one.

Which leaves students with less debt, University of Wisconsin-Madison or University of Wisconsin-La Crosse?

University of Wisconsin-Madison: its completers carry a median $20,484 in federal loans versus $22,500 at University of Wisconsin-La Crosse, a difference of $2,016. The figure counts students who finished; it excludes private loans and anyone who left before graduating.

Which graduates more of its students?

90% of students finish at University of Wisconsin-Madison, against 71% at University of Wisconsin-La Crosse. Completion matters to the ROI arithmetic because a degree that is never finished still carries its cost and its debt, but earns none of the graduate premium above the $48,360 high-school baseline.

University of Wisconsin-Madison vs University of Wisconsin-La Crosse: frequently asked questions

Is University of Wisconsin-Madison or University of Wisconsin-La Crosse a better value?
University of Wisconsin-Madison. It clears its $69,416 net cost in about 2.7 years versus 5.4 years at University of Wisconsin-La Crosse, on median earnings of $73,792 vs $60,378 ten years out.
Which is cheaper, University of Wisconsin-Madison or University of Wisconsin-La Crosse?
University of Wisconsin-La Crosse: $16,210/yr net price after aid versus $17,354/yr at University of Wisconsin-Madison — a difference of $1,144 a year, or about $4,576 over four years.
Do University of Wisconsin-Madison or University of Wisconsin-La Crosse graduates earn more?
University of Wisconsin-Madison graduates earn a median $73,792 ten years after entry, versus $60,378 at University of Wisconsin-La Crosse — a $13,414 gap. This blends every major, so a specific field can flip it.